Project & Protect
The Two Essential Strategies for Building an Athlete Brand
As an athlete, your brand is a vital aspect of your career, and managing it effectively requires a balance of protection and projection. Let's explore the two core strategies that we encourages for athletes seeking to build and strengthen their brand on and off the field.
Protect Your Brand:
Protecting your brand involves measures to ensure that your intellectual property is secure and your public image remains untarnished. Whether it's securing your website domain, owning your logos, or managing your social media notifications, protecting your brand requires vigilance. The use of Google alerts, copyright, and trademarks helps keep your brand's reputation in check.
Project Your Brand:
Projection is all about shining a light on your brand, telling your story, and making it visible. Engaging with the community, being an active ambassador for your team and sponsors, and using social media to highlight your achievements can effectively project your brand. Even your performance in the field contributes to how your brand is perceived.
The Importance of Both:
Here at Serve Consulting we like to emphasize the importance of both protection and projection in brand building. Crafting a comprehensive strategy that balances both these elements ensures a robust athlete brand. From managing bad PR to building connections with fans, these strategies empower you to control your brand's image. For more insights and personalized strategies, book a discovery call us.
