How Kuzma Can Drive 40,000 New Subscribers
A Simple Playbook for Optimizing Your Digital Strategy and Converting Followers into Newsletter Subscribers
Kyle Kuzma’s newsletter, “Kuz Kontrol”, is a great move, but there’s room for growth, particularly in making it easier for fans to find and subscribe. Here’s a playbook to optimize his digital strategy and drive significant growth in newsletter subscribers.
1. Make the Newsletter Easy to Find:
The Challenge:
Right now, it’s difficult for fans to find Kyle’s newsletter if they don’t follow him closely or missed his story link. There’s no clear pathway on Instagram, X, or Facebook to access it, and while it’s linked on his LinkedIn, the majority of his following is elsewhere.
Recommendation:
Kyle needs to place his newsletter front and center across all his social platforms. He should use a link-in-bio tool like Komi or Beacons to organize all his links in one place, with his newsletter being the first and most prominent. This removes friction and makes it easy for fans to click and subscribe without having to search.
2. Leverage Creator Mode on LinkedIn
The Opportunity:
LinkedIn is the only platform where his newsletter is easy to find. However, Kyle hasn’t activated Creator Mode on LinkedIn, which would make it even easier for people to follow him and subscribe to his content.
Recommendation:
Switch to Creator Mode on LinkedIn, which highlights content more prominently and encourages engagement through a clear “Follow” button and improved visibility. For example, Marques Colston uses Creator Mode effectively, combining a strong profile with an easy-to-navigate subscription CTA for his content.
3. Maximize Instagram’s Potential
The Problem:
Most of Kyle’s fans are on Instagram, yet his newsletter isn’t easily accessible. Even if people are interested in subscribing, they’ll have difficulty finding the link if it’s buried in stories or not regularly featured.
Recommendation:
Kyle should pin a post announcing his newsletter to the top of his Instagram profile, just like he did when it first launched. This post should include a sizzle reel showcasing what the newsletter covers, why fans should subscribe, and a clear call to action directing them to the link in his bio. Additionally, he should regularly use stories to promote his newsletter, linking directly to the subscription page.
4. Consistency is Key: Use Pinned Posts and Stories
The Power of Pinned Posts:
One-time promotion isn’t enough. Kyle needs to consistently remind fans about his newsletter.
Recommendation:
Along with the initial pinned post, Kyle can create periodic posts and stories about new issues of his newsletter, pinning the most important ones to his profile. This consistency keeps his newsletter top-of-mind for fans and creates more opportunities for them to subscribe.
5. Turn Fans Into Subscribers
The Opportunity:
With over 4 million followers on Instagram alone, Kyle has a massive opportunity to convert just 1% of his following into newsletter subscribers. That’s 40,000 potential new subscribers with the right strategy.
Recommendation:
With the strategies laid out here—making the newsletter easy to find, leveraging tools like Creator Mode, and consistently promoting it—Kyle can drive a significant increase in subscribers. The key is in making sure fans always know where to find his content and how easy it is to subscribe.
Final Thoughts:
This playbook offers a simple yet powerful approach to maximizing Kyle Kuzma’s newsletter potential. By optimizing how his newsletter is promoted across platforms, particularly Instagram and LinkedIn, Kyle can build a stronger connection with his fanbase and convert casual followers into dedicated subscribers.
For athletes looking to optimize their digital landscape and turn fans into customers, follow these steps to create a frictionless experience that drives conversions.
If you’re an athlete looking to clean up your digital presence and convert fans into customers, reach out to us at team@serve.consulting. We’ll help set up your profile to ensure maximum engagement and revenue potential. Explore our digital playbook services below.