Ja’Marr Chase’s $400K Instagram Playbook
Discover how a few simple tweaks can maximize your digital presence and drive significant revenue
With the NFL season kicking off, Ja’Marr Chase is set to be in the spotlight. This is the perfect time for him to fine-tune his Instagram profile and convert that attention into revenue. Here’s how a few small changes could add up to $400,000 in extra income.
1. Simplify the Pinned Post:
Ja’Marr’s collaboration with 7-Eleven is solid, but the current pinned post isn’t doing him any favors. Directing followers to isjamarropen.com creates unnecessary friction. The URL itself could be challenging to remember, especially with the double “r.” Let’s streamline this and update the CTA to say, “Go to isjamarropen.com or hit the link in bio for my ‘Always Open’ gear.” This dual option reduces barriers, making it easier for fans to convert into customers.
Takeaway:
Always ensure your CTAs are simple and direct. The fewer steps required, the higher the conversion rate.
2. Optimize the Link in Bio
Ja’Marr’s bio link could be a powerful tool, but right now, it’s underutilized. By using a tool like Bio Link or Linktree, we can create a focused landing page that directs traffic for everyone landing on his page. The 7-Eleven merch should be the top priority, followed by his Nike collab, upcoming game schedule, and other key links he warns to highlight. This not only organizes his offerings but also guides his followers to the most relevant content.
Takeaway:
Your link in bio is prime real estate—use it wisely to direct followers to your highest-value content.
3. Leverage Instagram Shopping
There’s a reel on Ja’Marr’s profile about 10 posts down where he’s wearing the 7-Eleven merch and its linked directly to Instagram Shopping. This is exactly what we need—fans can buy without leaving Instagram. By making this reel the pinned post, we create a seamless experience that likely increases conversions.
Takeaway:
Use Instagram’s native shopping features to reduce friction and keep users engaged on the platform. The less clicks and pages a customer or user needs to go through the better.
4. Evaluate Your Current Profile Real Estate
Ja’Marr’s current link in bio leads to a Discord channel with just over 1,000 members and has limited engagement. While branching out to different platforms can be beneficial, this might not be the best use of his main CTA on his main profile. Instead, let’s include it as a secondary link in the bio tool with a brief description about those interested in that. This keeps the focus on higher-value partnerships.
Takeaway:
Ensure your profile’s most visible links are aligned with your primary business goals.
Conclusion:
By implementing these tweaks, Ja’Marr Chase can better leverage his 1.3 million Instagram followers at make an additional $400k in revenue. Let’s break down the potential impact:
Followers: 1.3 million
Conversion Rate: 1% (a conservative estimate)
Purchase Value: $30 per product
Calculation:
1.3 million followers x 1% conversion = 13,000 purchases
13,000 purchases x $30 per product = $390,000 in revenue
These strategies aren’t just for Ja’Marr—they can work for you too. If you want to ensure your digital game is optimized, we can help. Whether it’s creating and optimizing your website, content creation, media kit, newsletter, or merch, we’ve got you covered.